A new era of drag racing has begun with the unveiling of the new 400 Thunder Australian Professional Drag Racing Series in Sydney.
Following the recent announcement of a new professional series, the exciting new 400 Thunder branding was revealed, along with it a revolutionary FOX Sports TV package, and a prize pool of almost $750,000.
400 Thunder spokesperson Tony Wedlock said it is a milestone day for Australian drag racing, and the new branding reflects the sensory experience of the sport.
“We’re thrilled to unveil the 400 Thunder brand. This marks the start of a new age in Australian drag racing, and just like our competitors on the start line, we are only looking forward from here,” Wedlock said.
“400 Thunder is the ideal branding as it not only tells the distance we race over, but describes the noise and sensation our fantastic sport creates.
“The sound and feeling of a Top Fuel dragster, and all the internationally-recognised headline categories, really is like a crack of thunder and I know competitors and fans will throw their support behind the brand.”
The entire 400 Thunder Australian Professional Drag Racing Series will be shown in prime time slots on FOX Sports.
400 Thunder coverage will feature in a weekly prime-time slot, with 30-minute highlight packages for each bracket per round – accounting for a staggering 37-episode schedule.
Long-standing sports production house Castle Media will produce the 400 Thunder show, with six-time Best Sporting Broadcast Logie winner Murray Lomax as Executive Producer.
Castle Media has produced some of the biggest sporting events in Australia and internationally, including: Nutrigrain Ironman Series, Sydney to Hobart Yacht Race, Melbourne Cup Carnival, Australian PGA Tour, 2006 Commonwealth Games and the Australian Open Tennis.
Lomax’s background includes serving as the executive producer for the Australian Formula 1 Grand Prix and 15 years as V8 Supercars’ executive producer.
Series spokesman Tony Wedlock said the appointment of Castle Media and the FOX Sports agreement is a coup for the series.
“Drag racing is the most exciting form of motorsport there is, and Foxtel and Castle Media will showcase our great series they way it deserves to be shown,” Wedlock said.
“Castle Media brings years of global sports coverage, and executive producer Murray Lomax knows how to portray the excitement of the categories on the small screen.”
FOX Sports Acquisitions and integration manager, Adam Howarth, said 400 Thunder is a great addition to the networks’ line up, will benefit the sport and be beneficial to both parties.
“Fox Sports is very excited about assisting with the re-launch of Australian Drag Racing. We are always on the look out for exciting sports content and drag racing certainly fits that bill,” Howarth said.
“The huge interest in drag racing could lead to more subscribers for Foxtel, and that's valuable to us. We look forward to bringing the coverage to life.”
Competitors will vie for almost $750,000 in prize money over the 10-event calendar, which sees them travel to three states and race at world class venues.
Wedlock said the future is bright for the professional ranks under the new 400 Thunder brand.
“We have a huge season in store the 400 Thunder series, and I speak for everyone when I say we can’t wait to kick it off with the East Coast Nationals at Sydney Dragway next month,” he said.